Revolutionizing Game Monetization and Mechanics with Brent from Stash
In the latest episode of the Fateless Podcast, Sham and Simon from the Fateless team sit down with Brent, a key team member at Stash, to delve into the complexities of game monetization and the future of game mechanics. This episode offers an in-depth look at how game developers can navigate the challenges of traditional app store models and explores innovative game features that can enhance player engagement.
Guest Introduction
Brent, who works in Partnerships at Stash, shares his journey from law school to the gaming industry. He provides insights into Stash’s mission to help game developers take control of their monetization and distribution channels. Brent’s background in gaming, including his passion for World of Warcraft and League of Legends, sets the stage for a compelling discussion on game development.
Challenges with Traditional App Stores
The conversation begins with an exploration of the traditional relationship between game developers and app stores like Apple and Google. Brent highlights the significant costs associated with these platforms, where up to 30% of revenue is taken by the app stores. He explains how this model is outdated and restrictive for game developers, who are often left with limited control over their games’ distribution and monetization.
Stash’s Direct-to-Consumer Approach
Brent introduces Stash’s direct-to-consumer (DTC) model, which allows game developers to bypass traditional app stores and interact directly with their audience. This approach not only reduces costs but also provides better opportunities for rewarding players through loyalty programs and personalized offers. The team discusses the benefits of having out-of-app channels like web shops, which enable developers to retain more revenue and build stronger relationships with their players.
Legal Considerations and Industry Trends
The podcast touches on the legal landscape surrounding DTC models and the ongoing battles with app store monopolies. Brent emphasizes that while there are still regulatory challenges, the trend is moving towards more freedom for developers. He points out that high-profile legal cases, like Epic Games vs. Apple, are paving the way for a more open market.
Innovative Game Mechanics
Sham and Simon steer the conversation towards game mechanics, asking Brent about his favorite features in games. Brent shares his enthusiasm for roguelike mechanics and co-op gameplay, drawing inspiration from games like Hades and Deep Rock Galactic. He suggests that incorporating class synergies and procedurally generated content can significantly enhance the player experience.
Favorite Mythological Characters
In a lighter segment, Brent is asked about his favorite mythological character to include in a game. He mentions Charon, the silent ferryman of the underworld from Greek mythology, highlighting the character’s unique appeal and potential for interesting gameplay mechanics.
Conclusion and Future Outlook
The episode concludes with Brent discussing what’s next for Stash and his personal journey. He expresses excitement about helping more game developers succeed through innovative monetization strategies and maintaining a fulfilling career in the gaming industry. The team wraps up by highlighting the synergy between Stash and Fateless, emphasizing the importance of building strong, collaborative relationships in the gaming community.
This episode provides valuable insights into the evolving landscape of game development and monetization. Brent’s expertise and the team’s discussions offer a comprehensive look at how game developers can adapt to changing industry trends and create more engaging experiences for their players.
