Fateless Podcast Recap: How our community is going to change!
In this Fateless Podcast, we take you behind the scenes of our social media strategy with Brad, Sham, Dan, and first-time podcast guest Chloe, our community and content powerhouse. The discussion dives into how Fateless is building a game studio and community side by side—putting players at the center from the very beginning.
Podcast Summary
Chloe runs all things social media—from memes and community spotlights to YouTube reels and Discord engagement. With a background in viral content and a personal YouTube channel, she brings a creative eye and fast reflexes to the ever-shifting world of platform algorithms. Fun fact: one of her videos hit 15 million views! She breaks down our daily content engine: over 75 posts per week across platforms like Facebook, TikTok, Reddit, Instagram, and YouTube. Chloe crafts each piece to suit platform-specific audiences, drawing from four key content pillars—team, community, product, and storytelling.
Our “community-first” philosophy is front and center. Instead of building a game and then searching for players, the team is fostering an audience that’s engaged and invested before launch. From managing Discord with 25,000+ users to collaborating with gaming orgs like Method, Fateless is laying a foundation for longevity and scale.
With so many touchpoints, the team agrees: social media isn’t just a megaphone. It’s a conversation—and Fateless is listening. Be sure to check out Chloe’s personal YouTube channel as well as this great conversation!
