Fateless Ltd (“Fateless,” “we,” or “us”) respects the privacy of all players and visitors (“you”) and is committed to safeguarding personal information in compliance with applicable data protection and privacy laws, including the UK GDPR, the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003 (“PECR”), and, where applicable, the EU GDPR and other international laws.

This Privacy and Cookie Policy (“Policy”) explains how we collect, use, store, and share personal information when you access our websites (the “Site”), play our game Godforge, or use any related services, applications, or features we operate (together, the “Services”).

By accessing or using our Services, you acknowledge that you have read and understood this Policy. If you do not agree, you should not use the Services.

1. Data Controller

The controller responsible for your personal information is:

Fateless Ltd
Registered Office: Amelia House, Crescent Road, Worthing, England, BN11 1QR
Email: [email protected]

For EU players, we will appoint an EU representative where legally required and update this Policy accordingly.

2. Information We Collect

We collect personal information from you directly, from third parties, and automatically when you use the Services.

a) Information you provide directly

  • Account details: name, username, email address, password
  • Payment details processed via secure third-party payment processors (billing address, transaction ID, last four digits of payment card; we do not store full card or bank details)
  • Communications: support requests, in-game messages, forum or chat content
  • Profile information: display name, avatar, bio, linked accounts
  • Competition/event entries

b) Information from third parties

  • Account and profile information from platforms such as Facebook or Google, if you log in or link through them (e.g., display name, profile picture, email address, and public account information)
  • Data from analytics, advertising, and attribution partners (including Google Analytics and AppsFlyer) relating to your interaction with our Services and campaigns

c) Information collected automatically

  • Technical data: IP address, device identifiers, browser type, operating system
  • Gameplay data: session activity, progression, achievements, in-game purchases
  • Interaction data: clickstream, time spent, pages/screens viewed, approximate location (based on IP)
  • Device settings: advertising identifiers, push notification tokens

3. How We Use Your Information

We process personal information for the following purposes and on the following lawful bases:

  • To provide and operate the Services (contract performance) – enabling gameplay, account management, in-game purchases, technical support
  • To communicate with you (contract performance / legitimate interests) – service updates, security alerts, responses to enquiries
  • To improve and develop the Services (legitimate interests) – analytics, bug fixes, feature development, testing
  • For marketing and promotions (consent / legitimate interests) – sending newsletters, offers, in-game events; you can opt out at any time
  • To ensure security and prevent fraud (legitimate interests / legal obligations) – monitoring accounts for suspicious activity, enforcing Terms of Use
  • To comply with law (legal obligations) – responding to lawful requests from authorities

We will only rely on consent where required by law (e.g., for certain marketing activities in the UK/EU). You may withdraw your consent at any time without affecting the lawfulness of prior processing.

4. Cookies and Tracking Technologies

We use cookies and similar technologies in accordance with PECR and GDPR requirements.

Cookies may be:

  • Essential – required for core functionality (cannot be disabled)
  • Analytics/performance – to understand usage and improve Services
  • Advertising/targeting – to deliver relevant promotions and measure their effectiveness

When required by law, we will request your consent before placing non-essential cookies. You can manage cookie preferences via your browser or in our in-game settings.

Third-party technologies:

  • Google Analytics – to understand player engagement and improve game experience. Privacy policy: Google
  • AppsFlyer – to measure marketing and campaign performance. Privacy policy: AppsFlyer
  • Other trusted service providers – may include analytics, anti-fraud, hosting, or marketing platforms

5. Sharing Your Information

We do not sell your personal information. We may share it with:

  • Service providers – to process payments, host servers, provide analytics, marketing, or customer support
  • Other players – your username, avatar, and certain in-game activity may be visible to others
  • Authorities – where required by law or to protect rights, property, or safety
  • Business partners – where you participate in joint promotions or events
  • Corporate transactions – in the event of a merger, sale, or restructuring, your data may be transferred subject to safeguards

6. International Transfers

As we operate globally, your information may be transferred outside the UK/EU to countries without the same level of data protection. Where required, we use safeguards such as Standard Contractual Clauses or equivalent to ensure your information remains protected.

7. Data Retention

We retain personal information only as long as necessary for the purposes set out in this Policy or to meet legal requirements. This is generally up to three (3) years from your last interaction, unless a longer retention period is legally required or justified.

8. Security

We use appropriate technical and organisational measures to safeguard your personal information. No system is completely secure; you are responsible for keeping your account credentials confidential.

9. Your Rights

Depending on your location, you may have rights to:

  • Access and obtain a copy of your personal information
  • Correct inaccurate data
  • Delete personal information (“right to be forgotten”)
  • Restrict or object to certain processing
  • Withdraw consent where we rely on it
  • Data portability – receive your data in a machine-readable format

To exercise these rights, contact [email protected]. We may need to verify your identity before acting on your request. You may also contact the UK Information Commissioner’s Office (ICO) or your local data protection authority.

Push notifications & in-app tracking: Manage these in your device settings.
Interest-based ads: Use platform tools (e.g., iOS/Android ad settings) and industry opt-outs (DAA/NAI/EDAA) where available; note you may still see non-personalised ads.

10. Children’s Privacy

Our Services are not intended for children under 16 years old (or the age required by local law). We do not knowingly collect personal information from such individuals. If we discover we have collected data from a child, we will delete it promptly.

11. Changes to This Policy

We may update this Policy from time to time. Significant changes will be notified via the Site or email before taking effect. Continued use of the Services after changes means you accept the updated Policy.

12. Contact

Fateless Ltd
Email: [email protected]
Registered Office: Amelia House, Crescent Road, Worthing, England, BN11 1QR